SUMMARY
HFA is a fully integrated Design Firm. With offices in Bentonville, Arkansas, Boston and Mexico City, HFA is designing and standing up buildings all over the continent.
Beyond design and engineering, HFA truly believes in investing in its people, and here at Mxxd Media, we’ve always valued that. As they grew physically, HFA realized the importance of growing their internet presence as well and brought us in to help conceptualize and elevate their content.
CHALLENGE
In the world of Architecture and Engineering, it’s often hard to showcase the personality of the people behind the designs, vision, and grunt work of getting a building ready for its occupants.
Many perceive the world of architecture and engineering as intimidating or something that requires a few college degrees to understand. To create an effective, far-reaching video, we had to come up with a way to distill what these professionals do in an eye-catching, engaging way.
SOLUTION: Designing With Purpose
We came up with a video series meant to highlight standout projects and the engineers and architects behind them. By centering the humans behind these projects, the series highlights the achievement of the firm through their team, always bringing it back to their passion.
We infused creativity into their videos, aligning them with their brand's identity and values. Our team developed visually stunning content, incorporating innovative storytelling techniques that resonated with the target audience, ultimately enhancing brand identity.
Our agency employed state-of-the-art equipment and advanced production techniques like colorgrading and sound mixing to ensure a high video quality standard. This upgrade significantly enhanced the professionalism and visual appeal of our client's videos.
We provided end-to-end project management, alleviating the burden on our client's team. Our streamlined project execution process ensured smooth and timely delivery of each video, saving time and resources for our client.
Views during its first campaign
38,331
85.41%
View rate
Improvement in CTR over similar content
104.35%
INSIGHTS
HFA reached out to create a brand video that represented their identity while showcasing their approach to how they work. We knew that the best way to do that was to spotlight the professional architects and engineers who get the job done every day. By having these designers explain their passion for the job, we can make this once intimidating topic more approachable.
DESIGNING WITH PURPOSE
IMPACT
Our video production agency played a pivotal role in transforming our client's brand perception and awareness. By addressing their challenges and providing expert services in video production, editing, color grading, creative direction, and upgraded video delivery, we not only made them look modern and professional but that in turn, contributed to their success in recruitment and brand recognition. Our partnership shows the power of uniting a firm's ethos with high-quality video content and how that can elevate a brand's image, allowing them to reach new heights of success in today's competitive market.
