LULULEMON’S S.W.E.A.T. INITIATIVE

S.W.E.A.T.

Strength. Willingness. Empowerment. Ability. Trust. 

Over the course of six months, this health club of BIPOC men came together to work out in a wide range of classes, but the goal of this group wasn’t just to sweat. After every class, the group talked and reflected on their upbringing, ambitions, and fears. 

Through these honest conversations, they started to break down the barriers of machismo they were raised with. By connecting through shared perspectives, this health club built a community, a gentle reminder that the answer to a healthy life goes beyond the physical.